Mobile Wallet/learn Overview
Connecting with individuals and brands
The Card is a digital asset that your customers can instantly add to their smartphone's wallet via a QR scan, clicking a link or tapping an NFC. The front is vibrant, featuring engaging visuals and content, while the back serves as a springboard, offering an array of unique customer utilities and features. The Card has evolved beyond serving merely as a boarding pass or loyalty program card.
The card can work for both advertisers and publishers including good examples within the following sectors:
- Retail
- Food (restaurants, eatery)
- Beverage (breweries, wineries)
- Municipal (towns, tourism)
- Academics (schools, universities)
- Sports (venues, leagues, teams)
- Entertainment (movies, shows, ticketing)
- Mentorship (coaches, trainers, public figure, politics, sports players, celebrities - member card)
- Attractions (museums, zoos, aquariums, libraries)
- Memberships (membership card, event agenda card)
- B2B Brands (for capturing leads at expos)
Brand Card Summary
This is not just a digital business Card with your brand’s details but rather a community and utility hub for customers to connect with you. The Card can become anything from centralized info to ticketing, loyalty, discounts + more – all though a QR scan.
Unique Abilities:
FRICTIONLESS
The Card is instantly added into the phone’s wallet through three simple methods:
1. SCAN of a QR code
2. CLICK of a hyperlink
3. TAP of a NFC sticker
That’s it. No ‘extra steps’ or intrusion of personal data; 100% frictionless.
DIRECT MESSAGING
Once the Card is added, direct messaging capabilities are seamlessly enabled allowing instant communication. To make this ‘direct message’ even more potent, it shows right on the phone’s lock screen.
TARGET ALERTS
GEO-MESSAGES: targeted messages in a given geo region or radius
GEO-FENCING: specific address boundaries that automatically send alerts on arrival BT BEACONS: localized beacons that automatically trigger alerts within a nearby proximity.
Useful Video links:
What is a Mobile Wallet Card (or passes) - https://vimeo.com/696170681
How it works - https://vimeo.com/684681671
Introduction of The Wallet - https://youtu.be/6jdwaVyHB1g?si=bg1LJ6sZXF4KHeBC
How it works for restaurants - https://youtu.be/0HEzYJXw_CI?si=rJhT8Du31a5EdhX5
How it works for retail businesses - https://youtu.be/g6vOsPN7kK0?si=hhbXvSdMkiYuCZvB
How it works for beverage businesses or bars - https://youtu.be/jFapo0tAxWs?si=rANgfCaDyZm1kKAo
Schools - https://youtu.be/xJTlEHj1r_8?si=d868tSzJPsPL-u8W
Venues - https://youtu.be/o_SOIg7TI1o?si=ihUL0GZhmkS3ZFzW
Religious Organizations - https://youtu.be/Q6Ypyq-pRQw?si=RZCSNUNhpVCfT2WI
Municipalities - https://youtu.be/tTVVnFznNtM?si=d4tJnncqfnqhczwj
Events - https://youtu.be/1LvY68F-snc?si=76ol3OBZz0V2WlEV
NonProfit Organizations - https://youtu.be/P2FiKpIBgi8?si=cUSMBo9EuaXRQUnE
Commission Rate: 10% default rate.
Cookie Period: 30 day tracking window.
The Wallet Group is managed by Searlco Ltd.
Categories: Technology, Marketing Tool, Mobile Wallet Cards, Digital Wallet Cards, Digital Wallet Marketing Tool